About Maven Label


maven is not just a label.

It’s a story!

It's a family's love story, with smiles behind each design and seam, so the positive energy of those smiles lives in the dress till it's recycled, giving positive energy to the life of the beautiful lady who wears it.
Maven is the story of the happy hands. One of the hands became a cause by which a needle kisses the fabric, nice & colorful ones, then pierced the textile's heart with the thread and stayed by its side forever... She sews each garment with love and care, ensuring that the inside of the garment is even cleaner than the outside... because the comfort of the lady wearing it is paramount!
Maven's story began when they realized that the earth requires us, as human beings, to smile... so they tried to minimize fabric waste to zero by making scrunchies, chokers, bracelets, and ties... and giving them as gifts to Maven's customers to help them have a more magnificent style.
As another member of the family has studied textile engineering and knows a fabric is made of; warp and weft, love and feeling, hands and smiles.... so she selects the most beautiful ones with care and understands their true value.
Another of them, she studied Fashion Design after completing her Biomedical Engineering master's degree. So she is the creative designer and dressmaker of Maven Label, and every time she designs a new dress, she draws a big smile on her mannequin face and says that this dress may not make the world a better place, but
the lady who wears this dress, certainly can!
Most importantly, Maven Label customers always become their best friends ... and Maven always strives for their satisfaction.

Maven Label, an Australian Couture fashion brand, has become known for its unrepeated 3D brocade jacquard textiles sourced in limited quantities from high-end Italian retailers, providing its customers with an arrayed selection of eye-catching handmade designs, and divine unique dresses designed by Ghazal Shahangian, a Brisbane-based fashion designer/dressmaker whose designs reflect a sense of feminine desires, spirits, and elegance.

Maven Label aims to empower women through luxury design and encourage personal expression by making just one dress from each design! A Maven is someone who is an expert, someone who has a lot of expertise or knowledge. A "Fashion Maven" is someone who is well-versed in all things fashion; somebody who is respected for their fashion sense and experience in the world of fashion. On January 1, 2021, the Maven Label was established with the purpose of being an expert in timeless and conscientious luxury fashion that was personalized to suit everyone's uniqueness. MAVEN is about empowering diversity through raw beauty.

Maven Label shines a light on ethically made handcrafted garments with a premium on exclusivity and prestige. Our products scream originality and are intentionally bright in order to make you stand out in a crowd. Each collection has a story and the thoughtful dresses evoke a sense of permanence and care, creating genuine respect for a strong woman rather than a passing fad; while each collection is inspired by a special source of inspiration.

The Vegan Collection, The Underwater World Collection & The Australia Collection are its three collections in 2021; with artful & bold silhouettes & innovative fabrications as one of the greatest inspirers of modern fashion for women whose distinctive style is an embodiment of their individuality.

The Angel’s Dream Collection and The Peace Collection are two collections in 2022. This year, bright and vibrant gestures are used to find passion by adding joy to the process of dressing and having the courage and strength to make a difference. A sense of ease and faith that these beautiful pieces can actually form your silhouette. It’s all about confidence!

The Underwater World Collection radiates a sense of quiet cool confidence and strength reflective through innovation in cut and design and embellished textiles, to the storytelling of each collection; resulting in a luxurious yet easy to wear approach. The ultra-flattering silhouettes with their super unique fabrics will turn heads. 

Ghazal Shahangian dreams of fashion as art to wear, as a sustainable companion to a life filled with ethics. So Maven Label’s approach in terms of sustainability is to create beautifully considered timeless pieces, designed to be worn many times by any size & shape, and ethically handmade with a low impact on the environment by making bowties from the fabric leftovers. In addition, sustainable fashion also shows itself in The Vegan Collection, which is about sourcing raw plant-based materials and considering Mother Nature in production. Your future self is advising you to invest in some vegan dress today!

The Australia Collection is part romantic, part strong, part classic, and part futurist, Maven Label balances four elements to exude uniqueness and elegance. Each garment has a subtle street sensibility in its tailored relaxed cuts, natural fibers fabrics, raw accents, and classically inspired finishes, for a released undone quality to the clothes. These elegant natural fiber dresses embody the romantic essence with which Maven Label likes to imbue its creations.

The Angel's Dream Collection narrates a tale of a modern-day angel who dreams of Greece and a realm ruled by goddesses. She fantasizes about living in that era and having the opportunity to become one of the goddesses and achieve the status of deity. So she decided to mingle with them and visualize each of them to learn more about them, their privilege, and influence. After she gets to know them all, she can pick her favorite, dress up like her, and aspire to be that one-of-a-kind goddess. Known for our contemporary take on classic tailoring, we create effortless pieces for the modern woman. This collection is innately wearable, designed with versatility and functionality in mind. These dresses are ready to become your perfect plus one for any fabulous event you dream of, from intimate farmhouse weddings to FOTF competitions.

The Peace collection, with the concept of global peace as its unifying message. With the hope that people may find peace and serenity in each design while also wishing for worldwide peace as each dress is inspired by a different symbol of peace. Dresses like White Dove, Olive Branch, Ocean, and so on… We envision a day in which we turn on the news and hear that the world is at peace. That day, the power of love triumphs over the power of love. Due to the situation of the Afghan people, 20% of The Peace collection’s sales are donated to Afghan women whose lives have been impacted by the internal war. Sometimes less is more & with the Peace Collection, these simplified but stunning pieces are truly the case in point. Understated elegance is how we describe this collection, making it the perfect one-piece for a special evening out. These dresses offer you a very elegant design and form-fitted design with the waistband or relaxed fit without it. They are your shortcut to distinguished glamour!

Each Maven Label piece is handmade & handstitched for you, from custom fabric. We invest in high-quality Italian fabrics since they are long-lasting and sustainable, which is important for our precious planet. As a slow fashion label, Garments are individually hand-cut, then sewn by Ghazal in Brisbane, Australia, in her home studios. To be sustainable, she designs the look, then calculates how much fabric is required carefully, and then buys that piece of fabric in exact measurement and to reduce waste, the fabric is hand-cut with a specific pattern that creates a precise rectangle in the fabric, then sews that one-off fabric with a special pattern that one size not only fits all but also looks good on every size, shape, and age. Our creations are also four-season since they have an A-shape design that is breathable for warmer weather, as well as a decent fabric and some lining for colder weather. Each dress is as unique as our world, with its own story to tell, and is ready to embark on the next chapter of its life. Finally, the fabric offcuts are transformed into the signature 'surprise bowtie', scrunchies, belts, or accessories to complete the look and aim to be a zero-waste brand, with no designs or fabrics ending up in landfills.

And when your special piece is finished? We post it out to you in an environmentally friendly package, in a beautiful reusable bag and a crisp white & beige paper package, that's a joy to unwrap. When you purchase one of Maven's designs, you are acquiring more than just a beautifully made one-of-a-kind item; you are becoming a part of Maven's enthusiasm for color, fashion, elegance, and heritage. It’s a slow, ethical and sustainable fashion label.

Maven Label was founded on the principles of employing eco-friendly materials such as plant-based fabrics and making higher-quality garments that enable our clients to fall in love with, care for, and hand-wash them for a longer life because they are ethically handcrafted and hand-stitched. This delicate piece of apparel should be handled with care and respect. Your clothing should be washed gently by hand or dry cleaned. Not to be washed in the washing machine and not to be bleached. Dresses should be dried on the line or flat and ironed cool.

The newest range of Maven Label has tuned these aspects of Couture style towards a more relaxed design and fit. All of the Maven Label's designs can be worn both flowing without and fitted with a belt. It's inclusive to persons with disabilities, and it's suitable for pregnancy and body changes. No matter what shape or size you are, you will feel strong & confident in Maven Label’s dresses due to its limited-edition garments uniquely capture the essence of clients individuality while staying true to the Maven Label aesthetic, creating an exclusive garment specifically designed for them, so they can’t see that beautiful unique dress anywhere else. As there is just one of that adorable dresses around the globe for you!

about maven label
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